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I am so weirded out…dupe culture, exposed.

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Hey guys,

Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control.

I’m sharing with you what’s been happening with me because I am terrified of the future of dupe culture, especially with its popularity being propelled by the use of AI. There is really no point in trying to explain any of this to you through writing…so I want you to watch this video. You have to see it to believe it. The video is about 5 min and 40 sec – kind of long – but trust me, you will want to watch all the way to the end. It just gets weirder and weirder…

First, let’s set the stage.

My Pirouette Skort was first stolen by SHEIN, twice, and then duped numerous times all over Amazon. I eventually was awarded a design patent for my skort in hopes of having some protection.

Well, it’s only gotten astronomically worse after Taylor Swift wore it this spring. Grateful forever 🤍, however, the extra exposure opened the floodgates for the counterfeiters to hijack the opportunity. There are dupers coming out from every corner of the internet and I am getting so exhausted trying to whack-a-mole each one.

K, here we go. 👇

View this post on Instagram

Uhhhhhh…did you SEE that? DID YOU SEE THAT!???

I don’t see this ending anytime soon. Actually, it will probably get worse. AI is making it way WAY too easy to steal designs, falsify images, and trick consumers into buying fake, lower quality products. It’s a lawless place in the world of fashion and no one’s paying attention to these crimes except for me and my small team, who are often notified by you guys in the DMs. Thank you for watching out for me as this becomes a bigger and bigger problem.

What can we do?

If you are wondering how you can help, USE THE REPORT BUTTON 🚨 if you see a dupe. These are counterfeits, which are illegal, so you can mark as fraudulent. Your use of the report button is just as strong as mine. Any power we may be able to have is going to be our strength in numbers. So please, if you see something weird, report it, and tell others in our community to report it too.

Thank you and love you.

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